Passion Pilgrim is a community that offers breathwork, yin yoga, life coaching, and mala beads. The intention of this community is to create a safe space so people feel safe in their bodies so they can reconnect with the magic of life and experience it more fully.
When Passion Pilgrim came to me she had tons of diverse inspiration and had a lot of trouble narrowing it down to one look or style. The only specification she had was that it needed to be minimalistic.
The windblown dandelion was something she lightly mentioned she was attracted too and we decided to go there since it resembles freedom, playfulness, creativity, purity, and trust. These all resonated with her brand values which are discovery, safety, connection, creativity, and real AF.
The colors were very easy for me to nail down from looking at her personal style and current Instagram. I got a good feel for what colors she sees, wears, and shoots. Then it was a matter of determining the fitting shades.