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Client Portfolio

Carolina Brand Board UPDATE-02

Spirits Hive

Spirits Hive is a rebranded healing studio and community that can be found online and in Portugal. 

 

Whenever my client envisioned the creation of this community she saw hexagons. She requested the logo be something that would be small and simple. The 3 different shaped hexagons coming together symbolized the different people in different stages of their journey all coming together to create community. The main logo includes the branded font but the alternative logo is only the hexagons. 

 

For the website we switched from having content on wix, teachable, and etsy to just Kajabi. 

 

Kajabi is an all in one platform which means it hosts your online course, email marketing, membership program, shop, booking calendars, and website all in one place.  

Creative Nature

Stephanie came to me wanting to rebrand into something that was a more authentic expression of her personality. ⁣
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She wanted something artistic, playful, nature-influenced, and show a flair for her love for Spanish culture. ⁣
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Previously named Stream Source we decided to change the name to Creative Nature because this embodied the theme of her classes and workshops that are a journey back to your creativity, connection to nature, and simple living.

The original website was created on WordPress. For the new one we made it on Showit which allows for more creative freedom and lots of unique flair. 

Creative-Nature-Brand-Board

Shaughnessy

Shaughnessy is becoming a registered esthetician this summer and she wanted to get her brand started so that when she started offering services she had the platform and an engaged audience ready to book her services.

She had been collecting potential mood board images for a while before we got started working together. There were many different styles, colors, and vibes to choose from. In our brand strategy call, I guided her through a mediation and asked her a number of “this or that” questions, this gave both of us clarity and then I continued to tame her ideas until we landed at what felt right.

The style we came up with encompasses many aspects of her personal style and taste. It has influences of style ranging from the 1920s, French, psychedelic, retro, and luxurious. I think we really hit the target with this one – her brand is an embodiment of all of those.

Passion Pilgrim

Passion Pilgrim is a community that offers breathwork, yin yoga, life coaching, and mala beads. The intention of this community is to create a safe space so people feel safe in their bodies so they can reconnect with the magic of life and experience it more fully. 

When Passion Pilgrim came to me she had tons of diverse inspiration and had a lot of trouble narrowing it down to one look or style. The only specification she had was that it needed to be minimalistic. 

The windblown dandelion was something she lightly mentioned she was attracted too and we decided to go there since it resembles freedom, playfulness, creativity, purity, and trust. These all resonated with her brand values which are discovery, safety, connection, creativity, and real AF. 

The colors were very easy for me to nail down from looking at her personal style and current Instagram. I got a good feel for what colors she sees, wears, and shoots. Then it was a matter of determining the fitting shades. 

Passion Pilgrim Brand Board v2
White and Black Minimalist Men Fashion Instagram Story
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Potager and Petals

Potager and Petals is a small home gardening business that sells produce and fresh bouquets in the local farmer’s markets. 

This client came to me with a very clear idea of what she wanted. The brand was to be french styled and the brand colors needed to be the same colors as their house. 

We decided on the hat for the emblem for the logo because it was more unique than the normal carrot, flower bouquet, wagon with produce logos that are typically in garden logos. A similar hat could also be a branding item that she could wear in her brand photos and when she sold her goods at the farmers market. This would help build brand recognition and it fit the french vibe as it would make her stand out as a little more sophisticated than most gardeners. 

Potagers and Petals MoodBoard

Elaine B. Bikes

Elaine is a professional mountain biker located in the Pacific Northwest. When I initially asked her for a brain dump of all of her favorite things she listed things like old things from a barn, stamped metal, asymmetrical things, 1930’s plaid, patina, rust, dirt, black. 

She was pretty clear on the colors she wanted and she needed a font that was recognizable so that it could be used individually on shirts, flyers, marketing materials, all potential gear would design and sell.  

Originally she wanted a round logo that was a bike cast with a mountain and her name inside. Once I presented her with other options she decided she liked the idea of the round bike chain best since it was a little more unique in her industry. 

Elaine's Website

Elaine came to me with the request to make her website easy to navigate, organized, and playful. She is a professional mountain biking coach and she needed a booking system integrated, a pop-up wavier, and an “Ask Elaine” column to engage all of her readers in outdoor advice and tips. She also wanted a small surprise for the website viewer. I came up with the perfect solution. I added in a feature that when you scroll over certain areas of their are bike chains that have a special motion effect.

Check out Elaine’s website and see how we hit all the marks.

Brand Board - Elaine

Elaine's Website

Elaine came to me with the request to make her website easy to navigate, organized, and playful. She is a professional mountain biking coach and she needed a booking system integrated, a pop-up wavier, and an “Ask Elaine” column to engage all of her readers in outdoor advice and tips. She also wanted a small surprise for the website viewer. I came up with the perfect solution. I added in a feature that when you scroll over certain areas of their are bike chains that have a special motion effect.

Check out Elaine’s website and see how we hit all the marks.

Moon Polish Brand Board-01

Moon Polish

Moon Polish is a zodiac nail polish brand. Each nail polish is created with a specific zodiac sign in mind. This brand offers high-quality nontoxic lacquers. Their target audience is females in the United States ages 21 – 32 years old. They requested their brand emits the emotions of feminine, whimsical, fresh, and modern.

Mind Body Colleen

Mind Body Colleen was the first brand I ever created. I was a yoga teacher that wanted to take create an online presence to share my teachings and wisdom. I fell in love with the process of branding which has now transpired to helping people create their unique brands.

My brand has a free-spirited anything is possible kinda vibe. I love the 70s and everything that happened in that decade. When you think of the 70s you may think of things like the counter-culture revolution, freedom, the psychedelic movement, conscious exploration, cross country travel, yoga became popular in the west. The list could go on but so many things from this decade are embodied in my personality and they are reflected embodied in my brand and what I share online.

Have a look at my blog here!

vitamin Sea Brand Board Jpeg-01

VitaminSea

VitaminSea is a luxury stand – up yoga paddle boarding company based in Maldives. Their ideal client is an American or European women from the ages of 32 – 50 that area seeking a luxury wellness escape. The VitaminSea Resort offers an extremely healthy cuisine and many different spa services for the women to indulge in after a day out on the water.

Vitamin Sea Jpeg Mood Board
Vitamin Sea Biz Card Mock Up
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the Crystal Bazaar

The Crystal Bazaar is an Australian based beauty and wellness shop. Their online store is filled with timeless treasure for conscious humans. They have stunning stone beauty products such as jade rollers, crystal eye masks, gua shas, and high quality gem stone necklace.

This website is a VIBE! I created their online shop on Shopify. Shira, the owner, wanted to make sure it had a luxury sandy bohemian look. There are many different features on this site such as shop this look, product feature, video display, instagram integration, newsletter pop-up, and many more.

Check out the website yourself here.

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For the last few weeks, I have been back to the place where I grew up. ⁣
⁣
It has been 10 years since I lived here. Maybe you could even say since I ran away from here. ⁣🤪
⁣
I’ve looked back and laughed in the last few weeks at how many different shades of life I have lived in the 10 years. ⁣
 ⁣
Every year a new home, usually a new country too. And every couple of years a new job title. ⁣
⁣
It doesn’t feel erratic although it may sound that way.⁣
⁣
Each home is a fresh slate. ⁣
⁣
Every country and culture can bring forward a different part of my personality and encourages me to recalibrate my rhythm. ⁣
⁣
Almost every job would fit into the categories of wellness education or marketing. The work I do evolves as I do.⁣
⁣
The seeker in me is fed by the novelty, change, and exploration these experiences bring. ⁣
⁣
And I can’t imagine my life any other way. 🕊🧘🏼‍♀️🪐
mindbodycolleen
mindbodycolleen
•
Follow
For the last few weeks, I have been back to the place where I grew up. ⁣ ⁣ It has been 10 years since I lived here. Maybe you could even say since I ran away from here. ⁣🤪 ⁣ I’ve looked back and laughed in the last few weeks at how many different shades of life I have lived in the 10 years. ⁣ ⁣ Every year a new home, usually a new country too. And every couple of years a new job title. ⁣ ⁣ It doesn’t feel erratic although it may sound that way.⁣ ⁣ Each home is a fresh slate. ⁣ ⁣ Every country and culture can bring forward a different part of my personality and encourages me to recalibrate my rhythm. ⁣ ⁣ Almost every job would fit into the categories of wellness education or marketing. The work I do evolves as I do.⁣ ⁣ The seeker in me is fed by the novelty, change, and exploration these experiences bring. ⁣ ⁣ And I can’t imagine my life any other way. 🕊🧘🏼‍♀️🪐
2 weeks ago
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1/6
I used to think “energy work” was just a type of session people with a larger amount of disposable money would book to feel more relaxed…. ⁣
⁣
Needless to say, for most of my life, I wasn’t that interested in it. ⁣
⁣
When I could treat myself I would opt-in for a massage because hello I have had shoulder pain for idk 20+ years and I liked getting more heavy-duty support I could actually feel. ⁣
⁣
My first energy work session kind of confirmed my previous thinking, as nothing big physically happened. ⁣
⁣
I became close friends with the energy worker and through him, I witnessed many session videos of all of these wild expressions happening. ⁣
⁣
All I was getting were tingly fingers when he worked on me.⁣
⁣
Then I realized it's not that the energy work was ineffective… 

The thing was that my energetic body was so shut down I couldn't sense anything. Which was pretty embarrassing because I had been practicing yoga for 10 years. ⁣
⁣
Didn’t any of those chakra flow classes do something for me? ⁣
⁣
No, they didn’t do much. None of the yoga I was doing before cleared out the trauma from my body so I didn’t have much experience of feeling open, expressive, or free in my being. ⁣
⁣
And I wanted to feel that more than anything so I became hellbent on clearing out and opening up my energy system. ⁣
⁣
Fast forward to now… When I go to an energy work session it’s like I get hit with a healing sledge hammer and things start to avalanche off and out of my system. In retrospect those massages I use to think we're more “heavy duty” barely even compare. ⁣
⁣
If you're feeling curious and want to try a session with me while I am in Indiana. Reach out – we have 2 weeks to do it before I am off again. 🧚
mindbodycolleen
mindbodycolleen
•
Follow
I used to think “energy work” was just a type of session people with a larger amount of disposable money would book to feel more relaxed…. ⁣ ⁣ Needless to say, for most of my life, I wasn’t that interested in it. ⁣ ⁣ When I could treat myself I would opt-in for a massage because hello I have had shoulder pain for idk 20+ years and I liked getting more heavy-duty support I could actually feel. ⁣ ⁣ My first energy work session kind of confirmed my previous thinking, as nothing big physically happened. ⁣ ⁣ I became close friends with the energy worker and through him, I witnessed many session videos of all of these wild expressions happening. ⁣ ⁣ All I was getting were tingly fingers when he worked on me.⁣ ⁣ Then I realized it's not that the energy work was ineffective… The thing was that my energetic body was so shut down I couldn't sense anything. Which was pretty embarrassing because I had been practicing yoga for 10 years. ⁣ ⁣ Didn’t any of those chakra flow classes do something for me? ⁣ ⁣ No, they didn’t do much. None of the yoga I was doing before cleared out the trauma from my body so I didn’t have much experience of feeling open, expressive, or free in my being. ⁣ ⁣ And I wanted to feel that more than anything so I became hellbent on clearing out and opening up my energy system. ⁣ ⁣ Fast forward to now… When I go to an energy work session it’s like I get hit with a healing sledge hammer and things start to avalanche off and out of my system. In retrospect those massages I use to think we're more “heavy duty” barely even compare. ⁣ ⁣ If you're feeling curious and want to try a session with me while I am in Indiana. Reach out – we have 2 weeks to do it before I am off again. 🧚
4 weeks ago
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2/6
I have been semi offline for the last 3 weeks. ⁣
⁣
Let me give you a little recap of what has been going on:⁣
⁣
🌼 Moved out of Bali…. The next plans are still pending. ⁣
⁣
🌼 Assisted on a Kundalini Bodywork training… Experiencing new spiritual gifts starts to come online and allowing this inner intelligence takes over and guide others to healing. ⁣
⁣
🌼 Sat in the most intense plant medicine ceremony… wooof so much to say… but maybe I will share more about this once it’s more integrated. ⁣
⁣
🌼 Traveled through Mexico with my mother… the heat, the stomach bugs, the altitude sickness. These muchachas did it and still came out smiling. ⁣
⁣
And maybe a bit more news I am saving to share later 😉⁣
⁣
Now I am back to Indiana & Chicago for the next month. Deeply craving solo time, sleep, and to get back to all my practices.
mindbodycolleen
mindbodycolleen
•
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I have been semi offline for the last 3 weeks. ⁣ ⁣ Let me give you a little recap of what has been going on:⁣ ⁣ 🌼 Moved out of Bali…. The next plans are still pending. ⁣ ⁣ 🌼 Assisted on a Kundalini Bodywork training… Experiencing new spiritual gifts starts to come online and allowing this inner intelligence takes over and guide others to healing. ⁣ ⁣ 🌼 Sat in the most intense plant medicine ceremony… wooof so much to say… but maybe I will share more about this once it’s more integrated. ⁣ ⁣ 🌼 Traveled through Mexico with my mother… the heat, the stomach bugs, the altitude sickness. These muchachas did it and still came out smiling. ⁣ ⁣ And maybe a bit more news I am saving to share later 😉⁣ ⁣ Now I am back to Indiana & Chicago for the next month. Deeply craving solo time, sleep, and to get back to all my practices.
1 month ago
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3/6
Goodbye Bali… Hello Tulum 👼🏼🕊
mindbodycolleen
mindbodycolleen
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Goodbye Bali… Hello Tulum 👼🏼🕊
2 months ago
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4/6
𝟐 𝐦𝐨𝐫𝐞 𝐰𝐞𝐞𝐤𝐬 𝐥𝐞𝐟𝐭 𝐢𝐧 𝐁𝐚𝐥𝐢.

I have been reflecting so much on all the changes these last 2.5 years have given me. 

I have a teacher that always says “As soon as someone steps foot on this island, they start to purge.” 

Maybe that’s why so many of us arrive starred-eyed and bushy-tailed ready to create a new version of ourselves. 

Because to become new, you have to let go of the past and release all the things holding you back. Energetically Mama Bali supports us in that. 

As I flipped back through the journals I filled in my time here, the most common topic has been emotional purging. 

𝘛𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘰𝘯 𝘵𝘰𝘱𝘪𝘤𝘴 𝘢𝘳𝘦 𝘣𝘰𝘺𝘴 𝘢𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘰𝘭. 

I arrived here stuffed full of 25 years of feelings couldn’t even acknowledge or express because I was so avoidant and numb.. always being the strong tough independent cool girl. 

But that changed. 

100s of sessions of bodywork, energy work, sound healings, or ceremonies. And 1000s of hours of practicing breathwork, yoga, kundalini, and meditation. 

It brought forth freedom from so much old pain, frustration, resentment, longing, loneliness, self-criticism… Along with truly feeling acceptance, forgiveness, purity, and clarity. 

Being able to have all of these experiences in my time here has been the best gift I have received.
mindbodycolleen
mindbodycolleen
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𝟐 𝐦𝐨𝐫𝐞 𝐰𝐞𝐞𝐤𝐬 𝐥𝐞𝐟𝐭 𝐢𝐧 𝐁𝐚𝐥𝐢. I have been reflecting so much on all the changes these last 2.5 years have given me. I have a teacher that always says “As soon as someone steps foot on this island, they start to purge.” Maybe that’s why so many of us arrive starred-eyed and bushy-tailed ready to create a new version of ourselves. Because to become new, you have to let go of the past and release all the things holding you back. Energetically Mama Bali supports us in that. As I flipped back through the journals I filled in my time here, the most common topic has been emotional purging. 𝘛𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘰𝘯 𝘵𝘰𝘱𝘪𝘤𝘴 𝘢𝘳𝘦 𝘣𝘰𝘺𝘴 𝘢𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘰𝘭. I arrived here stuffed full of 25 years of feelings couldn’t even acknowledge or express because I was so avoidant and numb.. always being the strong tough independent cool girl. But that changed. 100s of sessions of bodywork, energy work, sound healings, or ceremonies. And 1000s of hours of practicing breathwork, yoga, kundalini, and meditation. It brought forth freedom from so much old pain, frustration, resentment, longing, loneliness, self-criticism… Along with truly feeling acceptance, forgiveness, purity, and clarity. Being able to have all of these experiences in my time here has been the best gift I have received.
3 months ago
View on Instagram |
5/6
G I V E A W A Y ⭐️🪄⁣
⁣
Sooo you’ve been along for the ride of creating and launching this course…⁣
⁣
All the excitement and pure joy of sharing the thing I love the most but not to discount all the disappointment, rage, and stress it took to get finalizing the product. ⁣
⁣
Thanks for sticking around.. ⁣
⁣
And if you haven’t purchased the course already but have been curious to take a peak, this is your chance. ⁣
⁣
Now through April 13, I will be hosting a 𝙨𝙪𝙥𝙚𝙧 𝙨𝙞𝙢𝙥𝙡𝙚 giveaway. ⁣
⁣
Drop an emoji below and I will send you all the details on how to enter. 🐍🧚🏼
mindbodycolleen
mindbodycolleen
•
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G I V E A W A Y ⭐️🪄⁣ ⁣ Sooo you’ve been along for the ride of creating and launching this course…⁣ ⁣ All the excitement and pure joy of sharing the thing I love the most but not to discount all the disappointment, rage, and stress it took to get finalizing the product. ⁣ ⁣ Thanks for sticking around.. ⁣ ⁣ And if you haven’t purchased the course already but have been curious to take a peak, this is your chance. ⁣ ⁣ Now through April 13, I will be hosting a 𝙨𝙪𝙥𝙚𝙧 𝙨𝙞𝙢𝙥𝙡𝙚 giveaway. ⁣ ⁣ Drop an emoji below and I will send you all the details on how to enter. 🐍🧚🏼
3 months ago
View on Instagram |
6/6

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